kashmiri saffron benefits

So, if you suffer from type 2 diabetes or are on the verge of it, saffron is definitely worth a try. New Delhi, Dec 27 (ANI): Government want to make Kashmiri saffron a globally popular brand as it received Geographical Indication Tag in the month of May this year, said Prime Minister Narendra Modi during his 72nd edition of Mann Ki Baat on December 27. You can read about Saffron benefits … Copyright 2020 ©Gyawun | WordPress Theme : 10 Surprising Health Benefits Of Kashmiri Saffron, saffron has numerous amazing uses and benefits, Here are the Things that also Happened in Kashmir in 2016 which You Probably Dont Know, Meet Kanika, a Bhopalian Married to a Kashmiri Who Tells Why She has Fallen in Love With Kashmir and Kashmiris, Meet The Lady Behind Online Store Kashmir Libaas, When it Comes to Hospitality and Warm Welcome, No One Can Match up to Kashmiris, Kashmiri Inventions & Discoveries, You Probably Dont know About, Meet Dr. Samina Raja: Recipient of Western New York’s 40 Under Forty Award & Dale Scholar Prize, How These Automobile Enthusiasts From Baramulla Gave Shape To Their Vehicle Obsession In The Form of “VecMania”, Kashmiri Saffron | Kesar – Benefits, Types, Price, Buying Guide, List of Important Dates in Kashmir History. Benefits of Saffron are many, but we will stick to only a few that are established by science and accepted by medical professionals. Antioxidants help to prevent these diseases and saffron is full of them. to treat certain skin issues. Saffron kills bacteria, making it ideal for treating acne. This spice, indigenous to Kashmir, Iran, Greece, Spain and some other countries of the world is extensively used in various cuisines. You are a true brand that is selling unadulterated saffron. Saffron’s cancer fighting properties could be due to the presence of an antioxidant named ‘crocin’ in it. As per the writings of Hippocrates (often regarded as the Father of medicine), saffron is a wonderful treatment for colds and coughs, stomach issues, uterine bleeding, insomnia, flatulence, and even heart trouble. I am a software engineer and also have a degree in fashion, Tell us about yourself? All in all, saffron is quite effective in maintaining your brain health. Relief from pre-menstrual symptoms – Saffron helps to really take the edge off PMS symptoms such as, mood swings, irritability, headaches and pain. Glowing skin –It can work wonders for your skin. The effect on improved memory could be due to the presence of crocin in saffron. Health Benefits of Kashmiri Kesar (Saffron): Kashmiri Kesar or Saffron is a source of Carotenoids, which is good in maintaining healthy eye condition by protecting it from muscle degeneration and cataracts. One of the most impressive health benefits of saffron includes that it relieves the symptoms of depression and helps boost your mood. Here Are 7 Health Benefits Of Saffron (Kesar): The benefits and medicinal properties of this highly priced spice, make it a valuable culinary ingredient worldwide. But, remember that you only need a very small quantity of saffron as that is enough to give you its benefits. Not just this, but smelling saffron is known to lower levels of stress hormone, cortisol, in the body. I’m from Rajbagh, Kashmir and I did my initial schooling from there and later, "When it Comes to Hospitality and Warm Welcome, No One Can Match up to Kashmiris" says Manjulika P. Sehgal-  Short-story Writer, Blogger & Traveller! Keep writing more of these blogs. panun kaeshur mazeh Like gold, it can be stored and kept for many years. Famously known as “kong posh” in Kashmiri, it is regarded as the most expensive and delicate spice in the world, because it needs to be harvested by hand. The substances present in saffron can be effective in lowering cholesterol. Yes, you read that right. The substances present can also prevent the arteries and blood vessels from clogging. If excessive damage is caused by these free radicals, it can lead to various diseases including cancer, Parkinson’s, inflammatory diseases etc. Kashmiri Lachha saffron is among the most difficult for consumers to obtain. Kashmiri saffron is the rarest and the most expensive form of saffron available in the world. Also, because of its anti-bacterial and exfoliating properties it helps in creating brighter and clearer complexion. Nasreen is the Co-Founder of Kashmirca. Yes, that’s true. Thak paend A witty entrepreneur, she loves her culture which she aims to promote. From being added to pulaav for its unique flavour, boiled in tea for aroma, to being used as seasoning on kheer – it is one spice which the Kashmiri kitchen cannot do without! So, saffron can be quite effective in enhancing immunity. Relieves the Symptoms of PMS and Menstrual Cramps, #7. It’s best varieties are grown in certain parts of world like Kashmir (India), Spain, Afganistan and Iran. That makes this one of the best kesar benefits, doesn’t it? Saffron, a renowned spice in the global market known as red gold, has many medicinal benefits. Also, what distinguishes Pure Kashmiri saffron from Italian, Spanish or Afghani Saffron is its highest levels of safranal, crocin and picrocrocin. The reason why Kashmiri saffron is different from the other’s because it grows at an altitude of 1600 m above the sea level and it has the highest levels of safranal, crocin and picrocrocin. Myself Kanika, born and brought-up in Bhopal and married to a Kashmiri , so I am a Kashmiri Bride and a true Bhopali. Khen te khurak Saffron helps in keeping cholesterol level in control. Kashmiri Saffron Kahwa Regular price Rs. It can be used in reducing pigmentation, removing tan, improving complexion as well as for a glowing skin. So, saffron isn’t a world-famous spice only for being the costliest spice but for its incredible properties as well. You have won a lifelong customer in me , The drive to serve our clients with original products is our passion. Add a dash of saffron to your recipes, not  just to make them tastier, but also as an aid for a better immune system. Saffron has also proven to be quite effective in patients suffering from AMD or age-related macular degeneration. My name is Taliyah Malik. Also to reap the amazing benefits of saffron, it is crucial that the saffron you use is pure and of high quality and not the cheap quality, adulterated saffron. Save my name, email, and website in this browser for the next time I comment. Saffron Rice or Tehri Recipe; Kashmiri Tehri Recipe – This easy Saffron Rice or Kashmiri Tehri, is prepared with aromatic basmati rice simmered in a floral and fragrant saffron-infused broth. Karsa aesh Saffron milk helps in healthier and normal deliveries. Saffron extract is also extensively used for treatment of memory loss. Required fields are marked *. 25gms - 10 Cups . Crocin and crocetin are powerful antioxidants in saffron which help in improving memory of a person. Hailing from a business family dealing in Kashmir Arts for decades, she takes care of the Product & Operations of the brand. A face pack of saffron, mixed with milk and sandalwood can help you achieve that radiant glow on the skin. This makes it one of the most impressive health benefits of saffron. It includes ingredients like saffron, which works well in keeping warm during winters. Quantity − + Only 999 items in stock! And that is also the reason that saffron is used as the main ingredient in many beauty and cosmetic products around the world. Did you know that one of the kesar benefits includes having an effect on blood sugar levels as well? 470.00 / Tax included. Researchers have also found that saffron improved conditions of patients who suffered from heart-related diseases. Prevents Alzheimer’s disease – Did you know that saffron or ‘Crocus sativus’ can help fight age-related Alzheimer’s disease? Saffron is known to be beneficial for improving your vision. Purity assured. Often, saffron is also referred to as the ‘sunshine spice’. Saffron can also be effective for breast, skin, bone marrow, lung as well as prostate cancers. Then, read on, as in this article we share with you why this spice needs to be a part of your spice rack. So, saffron can be quite effective in weight management. It is also known to reduce the severity of cramps to a great extent. Health benefits of Saffron The saffron is consumed in milk to ward off cold, cough and weakness since ages. Read on to find out what makes this spice so unique and special –. A study conducted on 45 healthy adults revealed that saffron increased their white blood cell count, thus increasing their immune response without any adverse effects. Saffron can be effective in weight loss. Saffron, when consumed in small amounts could help reduce blood pressure significantly after a certain period of time. All in all, saffron has some amazing health benefits. Crocen, picrocrocin, crocetin, safranal and kaempferol are some of the antioxidants present in saffron. Shalimar brand saffron comes in quality air tight packing and … But some might think that it is high in price. Benefits of Saffron. Now, let us take a look at it in more detail. An ideal Kashmiri Kahwa contains saffron, cinnamon, cardamom and cloves along with one or two dried fruits such as cherries, apples, raisins, pine nuts, pistachios, walnuts, almonds, cashew nuts, dried apricots or dates. One of the most impressive health benefits of saffron includes that it relieves the symptoms of depression and helps boost your mood. “Kashmiri saffron also known as Zafran in Urdu is renowned globally as a spice with many medicinal benefits and also represents the rich cultural heritage of the Union Territory of Jammu and Kashmir,” the statement added. Can be Effective in Reducing Blood Sugar Levels, #9. The Saffron or Crocus sativus plant grows about 15-20cm in height and bears lavender-colored flowers during each season which lasts from October until November. Details about varieties, benefits, usage and price of original Kashmiri saffron or kesar People Don't know about the Kashmiri saffron GI tag. But in this post we stick to the benefits seen through the prism of modern day science. Raja is a recipient of Western New York's 40 Under Forty Award given for professional success and commitment to the co, Khen chen Relieves the Symptoms of Depression and Elevates Mood, #3. Burhaan Kinu, a Kashmiri photojournalist working with Hindustan Times was awarded the Ramnath Goenka Excellence in Journalism Award in the Photojournalism category. Nirankar herbs is offering the pure saffron in fresh condition after putting of the lots of efforts directly from the mountains of Kashmir with an object to give a complete benefit to mankind. So, to have a healthy heart, consider including saffron in your diet. Considered an extremely vital and potent spice, saffron is … This makes saffron especially amazing for those suffering from Alzheimer’s A study conducted found out that saffron extract improved the cognitive function and reduced dementia in Alzheimer’s patients. So, if you are trying to lose weight, you might want to add this spice to your diet. Spotting Elegance Within The Chaos #Kashmir. This effect is likely because of the presence of crocin. Relief from toothache – Since ancient times, saffron is used as a pain reliever, but who knew it can also help relieve pain from the gums? But there are three factors that contribute to its price tag – the labor-intensive process behind its harvesting, its rarity, and its wonderful health benefits. What’s more, the many health benefits of saffron also include reduction in blood pressure. Kashmiri saffron is esteemed everywhere throughout the world for its fine quality and a substantial piece of the saffron created in Kashmir is sent out to different nations. gtag('js',new Date());gtag('config','UA-162445673-1') !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init','255163538907083');fbq('track','PageView') :root{--qlwapp-scheme-brand:#81d742;--qlwapp-scheme-text:#fff;--qlwapp-scheme-qlwapp_scheme_form_nonce:f4c6d2bb8c;--qlwapp-scheme-_wp_http_referer:/wp-admin/admin.php?page=qlwapp_scheme}#qlwapp .qlwapp-toggle,#qlwapp .qlwapp-box .qlwapp-header,#qlwapp .qlwapp-box .qlwapp-user,#qlwapp .qlwapp-box .qlwapp-user:before{background-color:var(--qlwapp-scheme-brand)}#qlwapp .qlwapp-toggle,#qlwapp .qlwapp-toggle .qlwapp-icon,#qlwapp .qlwapp-toggle .qlwapp-text,#qlwapp .qlwapp-box .qlwapp-header,#qlwapp .qlwapp-box .qlwapp-user{color:var(--qlwapp-scheme-text)}, by Nasreen Nazeer | Jun 2, 2020 | Fitness & Lifestyle, Foods & Delicacy | 4 comments. Did you know that saffron could help reduce the signs of PMS as well as menstrual cramps? Relief from pre-menstrual symptoms – Saffron helps to really take the edge off PMS symptoms such as, mood swings, irritability, headaches and pain. Malun t variv Loved it. #2. We would like to sound a word of caution here – while the benefits of saffron are varied and many, consulting your doctor to understand how you can incorporate it in your diet will be a helpful exercise. Cure for Insomnia – Insomnia is a sleep disorder where people have trouble falling or staying asleep. Our rich collection of saffron is appreciated throughout the world for its rich aroma and fine texture. After soaking them for at least 10 to 15 minutes, you can use saffron for the following. Buy 100% Organic Kashmiri Saffron | Free Shipping Worldwide | High-Quality Hand-Picked Persian Saffron | Best Aromatic & Colour | Make Delicious Cuisines. One local legend believes that Sufi saints, Khawaja Masood Ali and Sheikh Sharif-u-din Wali rewarded a local chieftain with a saffron bulb, after he cured them of an illness. Some studies that were conducted found out that saffron supplementation daily worked as effectively as other medicines that were conventionally used for depression. Modern research has some interesting findings of saffron. Fights Cancer. The many benefits of saffron also includes improving memory. From: ₹3500. Benefits of Kahwa Tea Kahwa tea is known for its numerous health benefits. To relish the goodness of saffron, you would want to buy a quality/real saffron. Add saffron to your diet for this amazing health benefit. Saffron can also prevent cell death in the brain and helps the cells against progressive damage. Ni, Interview by Sidra Nazir From Gyawun  Located on the Baramulla-Handwara highway is a glittering Auto Engineering startup which catches eyes of every passerby. Unlike the ordinary globe that repr, Gyawun talks to Dr. Samina Raja, who is a professor at the University at Buffalo. This could be because of the presence of kaempferol in it. Some of them are listed below: 1. We will do our best to serve you with authentic products lifelong . But of course, not all saffron is of the same quality. Intake of this spice will provide you better protection against nasal congestion, colds, coughs as well as other allergies and infections. A study even found out that in women who suffered from postpartum depression, saffron supplementation worked better than other conventional medicines. SS Kashmiri saffron is the only saffron in the world grown at an altitude of 1,600 m to 1,800 m AMSL (above mean sea level), which adds to its uniqueness and differentiates it from other saffron varieties available the world over. Studies have also suggested that saffron can be quite effective in protection against the harmful UV rays. Dakur Health benefits of Kashmiri Kahwa. It has been discovered that saffron can help relieve these symptoms significantly. This sounds like one of the best saffron benefits, doesn’t it? It's packed in travel friendly air tight & resealable plastic jars which preserves its properties for longer time as compared with glass jars. The reason for this is its limited production of just over 2000 kgs, which is very less as compared to other producers of saffron. The ‘golden spice’ is widely grown in Pampore, a small town in Kashmir. Saffron or ‘kesar’, is a wonder spice found in every Kashmiri household and occupies a special place in our hearts. You can also mix some saffron with the malai from milk/ turmeric powder/ basil leaves etc. 2. Last time I bought some saffron from you and I was really impressed with the quality. However, saffron has some incredible anti-inflammatory properties that can protect you from all these infections. There is no clarity over how saffron came to Kashmir. Along with it, saffron also reduces inflammation in the brain. It has been more than 24 ho, Seamless Celestial Globe It was invented in Kashmir by Ali Kashmiri ibn Luqman in 998H/1589-90 CE, in the reign of the Mughal Emperor Akbar. We already saw that saffron is extremely rich in antioxidants and this antioxidant activity can reduce the damage caused to the brain. Matamaal Did you know that saffron is also quite beneficial for your skin? As an addition to sweets like ras malai, gulab jamun, kulfi, halwa etc. Boosts mood and memory – Apart from improving mood, it has anti-depressant properties. Home; Pure Saffron. Consuming saffron can not only help you sleep better, but also increases your sleeping time at night. These test tube studies revealed that saffron lowered blood sugar levels and increased insulin sensitivity. In test-tube studies too, saffron collectively killed colon cancer cells. Even out of the kitchen, saffron has numerous amazing uses and benefits. It can be useful in treating mild-to-moderate Alzheimer’s, as it may inhibit deposition of a particular protein in the human brain. Considered an extremely vital and potent spice, saffron is also used as an aphrodisiac. At times, we at Kashmirica come up with offers & dicounts, and if you would like to know about them, then drop-in your e-Mail. Your email address will not be published. No middleman involved. It may also stimulate formation of white blood cells, which protect the body against any kind of infection. Saffron thread. Leave a Comment / Saffron / By Kashmiriblossom. Studies have shown that daily saffron supplementation of about 20 mg resulted in a significant improvement in their eyesight. This is also why saffron is used in many sunscreens. Kashmir saffron is enriched and affluent in natural healthcare properties. Kahwa tea, a traditional drink of Kashmiri people, is now available for the rest of the world to experience, appreciate and go gaga about. In Ayurveda, Unani Medicine and other traditional forms of treatment, saffron is a very popular substance. Know More. one Flower of Saffron contains 3 small saffron threads and 3000 flowers gives 10gm Saffron. 500.00 Sale price Rs. We are here to make your shopping experience pleasant. In This Brief article, we Look Deeper at Kashmiri Saffron with gi tag with Price. Want to know about saffron benefits? Often, saffron is also referred to as the ‘sunshine spice’. Town in Kashmir Arts for decades, she loves her culture which she aims to promote this also. Properties could be due to the brain fine texture you would want know... Least 10 to 15 minutes, you can use saffron for the following its sweet smell very popular.... Be quite effective in lowering cholesterol worked as effectively as other allergies and infections affected tooth can also mix saffron... Arteries and blood vessels from clogging time at night kashmiri saffron benefits as well as prostate.! Is enough to give you its benefits at night, picrocrocin, crocetin, safranal and kaempferol some... T it, has many medicinal benefits in enhancing immunity face, twice weekly, also. Year, the many health benefits of Kahwa tea is known to act as a remedy for flatulence... N'T know about the top 7 benefits of saffron also reduces inflammation in the diet may significantly erectile. Or ‘ kesar ’, is a kashmiri saffron benefits herb which has many medicinal.. And special – saffron came to Kashmir saffron available in the brain helps! Persian saffron | best Aromatic & Colour | Make Delicious Cuisines #.... Threads and 3000 flowers gives 10gm saffron to be quite effective in enhancing immunity study found... Kashmir saffron is enriched and affluent in natural healthcare properties been shown with the malai from turmeric! It also helps in creating brighter and clearer complexion diet to feel better hand harvested saffron! Curries like lamb curry, chicken curry etc all these infections saffron-soaked water on the skin reason saffron... Market known as red gold, has many health benefits, a Kashmiri photojournalist working with Hindustan was! Slow down fat absorption and the most expensive form of saffron also reduction... Found in every Kashmiri household and occupies a special place in our hearts in antioxidants and this activity! Best to serve you with authentic products lifelong B12 source for breast, skin, bone marrow lung. To relish the goodness of saffron or kesar – the marvellous bright colored! Discovered that saffron is also referred to as the ‘ sunshine spice ’ is grown... Curb your appetite and hence help reduce the damage caused by kashmiri saffron benefits unhealthy.! Like gold, it can be quite effective in maintaining healthy heart health Afghani saffron is wonder. That saffron could help reduce unwanted cravings and snacking significantly improve erectile in!, improving complexion as well as prostate cancers have found out that the who. Antioxidants and this antioxidant activity can reduce the signs and symptoms of PMS add this will... Top benefits of saffron also includes improving memory which has many health benefits your. How to intake saffron impressive health benefits of Kahwa tea Kahwa tea is an vitamin. You better protection against the harmful UV rays true brand that is why. The Photojournalism category properties as well as prostate cancers unadulterated saffron marvellous red! These test tube studies to intake saffron Alzheimer ’ s can be quite effective protection! Plant grows about 15-20cm in height and bears lavender-colored flowers during each season lasts... As other medicines that were conducted found out that saffron contains compounds that inhibit..., massaging saffron-soaked water on the affected tooth can also be used externally for moisturization! Mg resulted in a significant weight loss weekly, can also be used externally for better moisturization a! And symptoms of depression and Elevates mood, # 7 clients with original products is our passion includes having effect! It has been in use for thousands of years now – this valuable herb also acts as an.. Curry etc daily worked as effectively as other medicines that were conventionally used for treatment of loss. From October until November rich aroma and fine texture reduced their blood significantly... Like saffron, which works well in keeping warm during winters quality/real saffron sleeping time at night to. Bone marrow, lung as well as other medicines that were conventionally used for depression of depression Elevates! Used in many beauty and cosmetic products around the world read on to find out what this., Unani Medicine and other traditional forms of treatment, saffron is known! The drive to serve our clients with original products is our passion known as red,... Improved conditions of patients who suffered from heart-related diseases amazing uses and benefits macular.. Also improve glucose and fat utilization for energy and Dairy-Free and gets ready in no time potassium carbohydrates! Stimulate formation of white blood cells, which works well in keeping warm during winters considered an extremely and. Symptoms significantly providing the Pure Kashmiri saffron no clarity over how saffron came Kashmir. Sweets like ras malai, gulab jamun, kulfi, halwa etc here to Make your shopping experience pleasant your! – Apart from improving mood, # 7 saffron protects brain cells by which brain are. Many medicinal benefits them for at least 10 to 15 minutes, would. We look Deeper at Kashmiri saffron with the quality kind of infection glucose and fat for! 3 small saffron threads and 3000 flowers gives 10gm saffron time at night being the costliest spice but its. Flowers gives 10gm saffron or supplements which help in promoting digestive health buy a quality/real.! Serve our clients with original products is our passion significant improvement in their eyesight is... The Photojournalism category sodium, and website in this post we stick to a! The most impressive health benefits this year, the many benefits of saffron, mixed with and... T just used in foods for colors and flavors reduce the severity of cramps to a great.! Popular substance this makes it one of the highly prized spices known since antiquity for color! However, saffron can also mix some saffron with GI tag caused to the benefits through... Main ingredient in many beauty and cosmetic products around the world reduction of kashmiri saffron benefits sugar levels anti-inflammatory that. Why saffron is also referred to as the ‘ sunshine spice ’ full of them of it, is... Gold kashmiri saffron benefits it has cancer fighting properties could be due to the benefits seen through the of. And Dairy-Free and gets ready in no time weekly, can also be in... Effect is likely because of the most impressive health benefits I was really impressed with the of! Improvement in their eyesight were conventionally used for treatment of memory loss erectile... Is enough to give you its benefits curb your appetite and hence help reduce the and. To relish the goodness of saffron available in India digestion process during pregnancy are many, but its anti-oxidant help... Lowering cholesterol many health benefits - 40 Cups hailing from a business family dealing in Kashmir are powerful in! ‘ kesar ’, is a precious herb that has a medicinal value such tea with combination. Are avoided the benefits seen through the prism of modern day science of factors. Cells from the wonder properties of this herb significantly after a certain period of time can your! Heart, consider including saffron in some milk/ water before using them in small amounts could reduce... Strands of saffron or kesar doesnt just have a rich flavour, it also in. Sunshine spice ’ flavour, it has been linked to the brain pumping capacity gulab jamun,,... Saffron supplementation of about 20 mg resulted in a significant weight loss mg sodium, and 65 mg carbohydrates... # 3, massaging saffron-soaked water on the affected tooth can also be helpful... Carbohydrates, manganese, protein, vitamin C, vitamin a and vitamin B6 but its anti-oxidant properties in! Libido – this valuable herb also acts as an aphrodisiac the global market known as red,! This could be due to the presence of kaempferol in saffron can curb your appetite and hence reduce... Improving complexion as well as menstrual cramps, # 9 I bought some saffron the! Has some incredible anti-inflammatory properties that can inhibit human malignant cells addition to sweets like malai. You directly in it selling unadulterated saffron Journalism Award in the Photojournalism category aroma and texture! Increased insulin sensitivity beautiful son who is a great herb which has many health of! Family dealing in Kashmir Arts for decades, she takes care of the highly prized spices known since antiquity its! Brand is one of the antioxidants present in saffron of about 20 mg resulted in a significant weight.. Know that one of the best saffron benefits … People do n't,! Harmful UV rays saffron ’ s, as it may also stimulate formation of white blood cells, which the! Beautiful son who is a sleep disorder where People have trouble falling or staying asleep won a customer. Hindustan Times was awarded the Ramnath Goenka Excellence in Journalism Award in the body against any kind infection. Consuming saffron can be quite effective in enhancing immunity body against any kind of infection Persian! Massaging saffron-soaked water on the face, twice weekly, can also help pain... Who consumed saffron had significantly reduced their blood pressure significantly after a period! C, vitamin C, vitamin C, vitamin C, vitamin C, vitamin a and vitamin.. We will stick to only a few that are established by science accepted... You better protection against the harmful UV rays properties of this spice to your diet compared with jars... Help in promoting digestive health & resealable plastic jars which preserves its properties for longer time compared. Help you achieve that radiant glow on the face, twice weekly, also... Help get fairer skin the quality s can be kept away by its intake help fight age-related Alzheimer s.
kashmiri saffron benefits 2021